It’s no secret that these days, snapping a photo is super easy. It’s so effortless and convenient many business professionals use selfies instead of professional headshots on their websites and social media pages. But is this a good idea?
Simply put, no, it is not a good idea. Today especially, with the world relying so heavily on the internet and virtual interaction, it is crucial to have a high-quality, professional headshot.
Still not sure? Here are seven reasons why you should consider getting an up-to-date headshot by a professional photographer.
Creates First Impressions That Last
Did you know that it only takes about a tenth of a second for our brains to form an impression about a stranger’s face? In mere milliseconds, we subconsciously decide what we think about someone. That’s wild!
This puts a whole new meaning to the old saying, “You never get a second chance to make a first impression.”
For just a moment, put yourself in your client’s shoes: If you’re thinking about doing business with someone, what makes a better first impression online? A snapshot from a party, a cell phone photo, or a beautiful headshot taken by a professional photographer?
… Professional headshot for the win!
Boosts Confidence
Who doesn’t love a little extra confidence? Having a professional headshot on your website and social media pages can help give you that boost that can make all the difference in the world. Your photo looks crisp, clean, and portrays who you are to your clients. You look good, and you know it!
Let’s not forget your clients’ confidence in you as well. Because you have a professional headshot, they know that you’ve got it together. Your business is thriving, and it shows. With you in their corner, they can be certain they are in good hands.
Nurtures Relationships
Trust is the belief that someone or something is honest, reliable, and good. Clients want to be reassured that they can, without a doubt, trust you.
Blurry snapshots do not embody the essence of trust. If anything, they scream, “Sketchy!” A great way to express your trustworthiness to your clients is with a professional headshot. Putting an honest face with your professional name truly matters, and it is sure to help grow your relationships with your clients.
Shows Your Unique Personality to Clients
It takes all kinds, right? One thing that makes our world so incredible is individuality. If everyone were the same, this place would be pretty boring. Thankfully, everyone is quite different!
Do you speak through your eyes? Does your smile win over crowds? Perhaps you’re known to have the best hair in town. A professional photographer knows how to highlight your best features, making your photo come alive to your potential clients. Let your unique personality shine through a brand-new headshot!
Helps You Stand Out Among the Competition
Have you ever done a Google search for a business, only to quickly become overwhelmed at the results that pop up? We’ve all been there, including your clients.
They want to find you; they need to find you. But what makes you stand out among all the other search results?
A fantastic headshot, of course!
It’s more important than you might think. Did you know that 60% of consumers report that they are more likely to contact a local business if images are included in search results? It is imperative to have a great image associated with your business online, and there’s no better image than a top-notch, professional headshot.
Helps People Remember You
“Haven’t I seen you somewhere before?”
Yes, they have! They saw your headshot online, and now they recognize you when you’re at a business function or out in public.
A well-done headshot is wonderful for networking, as it helps clients put your face with your name. They’re sure to remember you now!
Crucial in Today’s Online World
In a recent poll, around one-third of respondents claimed that they use the internet to find local businesses daily. People are online, and they are online every single day.
They use Google, Facebook, LinkedIn, and various other platforms to find what they need. If they need your services, you can bet they’re looking for YOU online, too.
Now that you know potential clients are scouring the web for you, you’ve got to make them want to contact you. They’re already online, why not do everything you can to attract them to you instead of the competition? This is where a professional headshot can come in and save the day!
Final Thoughts
Headshots are more important than ever in today’s online world. They create first impressions that last, boost confidence, help you stand out among the competition, and show your unique personality to clients. If you want to make a great impression on potential clients and nurture relationships with current ones, book a headshot session today. Our team of experts will work with you to create portraits that reflect your unique personality and help you achieve your business goals.
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