Video can be a dynamic marketing tool for real estate agents in Rhode Island. There are many reasons why realtors should be using digital video in their business. For instance, real estate listings that contain a video receive 403% more inquiries than those that do not have a video.
If you’re planning on using this marketing technique in your real estate business soon, it’s important to know what types of videos are most effective. Some are more powerful than others! Check out the top four types of video that RI realtors should be using in their business to achieve the best results.
Drone Videography
There is something enchanting about enjoying a bird’s eye view. With recent advances in technology, it is now possible for real estate agents to provide these incredible aerial views for prospective clients. And… Did you know that properties with drone imagery are 68% more likely to sell?
Thanks to drone videography, buyers can see exactly what a home looks like from all angles. They are able to look at the condition of the roof, chimney, and other unique details that traditional photography or videography might not show.
Many real estate agents use drone videography to showcase neighborhood details too, often including nearby features and amenities.
They’re great for capturing footage of large estates and commercial properties as well. Got a property with lots of acreage and several additional buildings? A drone can snag footage of everything!
The jury is in: Drone videography is all the rage in real estate marketing right now.
B-roll Footage (or Editorial Footage)
Many people have never heard of the term “B-roll” before, which actually originates from the early days of Hollywood.
B-roll is simply supplemental footage that is put into your main video – think of it as short clips that are added throughout, instead of the video just remaining as one continuous shot.
Editorial footage helps to liven up the video, really capturing the viewers’ attention. It can be used for property listing videos, “just sold” videos, and basically any other kind of video needed for your real estate business.
Here are a few ways that B-roll can be effectively utilized in real estate:
- “Fill the gap” while an agent is speaking in the video
- Show a short clip of a nearby location that the agent is referencing
- Show short clips of the home’s features while music is playing in the background
- Panoramic shots of a neighborhood
Generally, B-roll is shot the same day that A-roll (or the primary footage) is shot. Most B-roll clips are around 10 seconds long, then the video transitions into another shot.
Editorial footage is inserted where it will be most effective. When creating this type of video, maintaining continuity and flow is important – You never want these clips to make your video look choppy or unorganized.
Realtor Video Bio
This is a big one! In real estate, introducing yourself to prospective clients is very important. When people are considering buying or selling a home, they want to make sure they can trust the agent they are going to be working with.
There is truly no better way to show that you can be trusted as a realtor than by creating and sharing an energetic video bio. It allows you to showcase the driving principles behind your business, tell how you are different from the competition and reference your core values.
It also provides a way for you to connect with the public on a personal level: Many clients really want to know a little bit about your personal life. Avoid oversharing… But make sure to include a few tidbits. This will help people relate to you and feel comfortable around you.
Ultimately, you want to come across as personable, well-respected, knowledgeable, and dependable. Share a well-made realtor video bio and watch your business grow!
“A Day in the Life” Video
There are 5,819 real estate agents in Rhode Island – What are you doing to differentiate yourself from all the rest?
A fantastic way to rise above the competition is by creating a behind-the-scenes video. Many of your clients (and prospective clients) wonder what exactly you do on a daily basis. Humans are naturally curious and sharing what a day in your life looks like can be very intriguing.
This type of video is also great for clients who are thinking about buying or selling. It will give them a sneak peek of what it might be to work with you, helping to ease their minds.
Here are a few things you can show in your “Day in the Life” video:
- Explain what your main duties are as a realtor
- Short clip of a team meeting
- Following up with clients
- Doing paperwork or working on contracts
- Quick snippet from an open house
- Celebrating with a new homeowner
- Anything else that will help you seem relatable
Final Thoughts
Using these four types of video in your real estate business is important. You want to make sure you’re moving with the times and not letting the world of technology pass you by.
If you decide to create a drone video, B-roll footage, a bio, or a behind-the-scenes video, make sure you use a knowledgeable videographer.
Our team has just the expertise your business needs, and we’d love to help you with all your videos – Contact us today to discuss your options!
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