Photography is one of the most important aspects of a real estate agent's business. It can help create great success in the industry… or set the agent up for mediocrity.
Did you know 95% of home buyers use the internet when searching for a new home? This is why staying up-to-date on the latest real estate photography trends is crucial.
You may be curious… What photography trends can be utilized to put that "sold" sign in the yard more quickly? What will pique a potential buyer's interest? What are they looking for when viewing homes virtually?
Below, you'll find a few of the latest real estate photography trends to capture prospective buyers' attention. Understanding these savvy techniques will help you discover what clients truly want to see when viewing your listings.
Digital Decluttering
Clutter: It's a huge problem in many American households. In fact, there are around 300,000 items in the average home today!
Many sellers own too much "stuff" but have nowhere to store it while selling their homes. Most of the time, the items are still in the house that you're trying to market to potential buyers.
That sounds like a big problem. Not with digital decluttering!
Digital decluttering, sometimes known as object removal, can help take your photographs from blah to beautiful.
These types of items can be completely removed from photos, just as if they never were there in the first place:
- General clutter and trash
- Toys, books, and other playthings
- Outdated or broken furniture
- Personal toiletry items
- Clothing, shoes, and coats
- Dirty dishes and kitchen clutter
- Overgrown weeds and other outdoor items
When you utilize this trend, your photos will stand out from all the rest. Digital decluttering is highly recommended in today's real estate market!
Digital Renovation
Let's face it – Not all homes are in "perfect" condition. Perhaps the house has outdated carpeting, or the paint on the walls is chipping.
Unfortunately, these defects usually turn buyers off. But paying to have these repairs completed is often very costly and time-consuming. Digital renovation makes all this possible without the great expense of updating the home.
Interior elements, as well as outside features, can be restored and renovated virtually. Stains, cracks, and other blemishes can be easily removed, ensuring the property looks its best. Flooring and paint colors can be updated. You can even change the home's floor plan layout if desired. The possibilities are endless!
A quick note: Agents should not misuse digitally renovated photos. This particular real estate photography trend helps showcase the POTENTIAL of a home and should never be used to mislead clients about the house's current condition.
Digital Staging
Home staging has been around in the real estate industry for decades: It is the process of adding or changing furniture and other items within a space to make it more aesthetically pleasing.
Staging can be very expensive, involving hiring a professional home stager or renting furniture. Many sellers do not traditionally have the time or funds to stage a home.
This is where digital staging comes into play! With this affordable alternative, the home can be staged virtually after photos of the house have been taken.
Thanks to digital staging, the buyer can envision what the home might look like if they decide to live there. It also takes much less time than traditional staging, getting your photos online even faster.
It's never been easier: Add, remove, or rearrange furniture and décor items virtually, without lifting a finger.
Twilight Imagery
A popular trend in today's real estate world is twilight photography. With this trend, photos of a home's exterior are typically taken at dusk.
When a photo is taken as the sun goes down, certain features like landscaping and other details are highlighted uniquely. Deck lighting, blazing firepits, and lit walkways pop with twilight photography.
However, it can be difficult to take photos at dusk due to rain or scheduling conflicts. But no need to worry: Twilight imagery, virtual twilight photography, can digitally achieve this look. With this process, your daytime photo is transformed into a stunning, eye-catching twilight photo.
Twilight imagery is the way to go, whether you want to add a breathtaking sunset or enhance your photo with shimmering pool lights. Draw in prospective buyers with this premium trend!
Final Thoughts
With these incredible real estate photography trends, you can enhance your photographs in ways you never thought possible.
It is important to note that images can appear "fake" or photoshopped if photos are not edited correctly, garnering negative reactions from buyers. Using an experienced, knowledgeable photographer is key to benefiting from these trends.
For help with all your digital decluttering, renovation, staging, or twilight imagery needs, contact Michael David Commercial Photography. Get ready to take your business to the next level!
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